I'm Boo, an award-winning product designer with a strong research core. This means my designs don't just look great but focus on solving actual problems and users' needs. I am a playful, empathetic person, and I channel this into both my work and team.
I've been a designer for 17 years, and have spent more than half that time working in-house on products. This makes me much happier than working in advertising (and trying to sell people guff they don't want.)
I'm a dab hand at design systems, ideation workshops, and crafting beautiful, responsive designs in Figma. I have an open disposition, a large supply of crisps, and above-par tea-making abilities. Which makes me pretty decent at user testing.
When I'm not designing, I'm usually at my allotment. Where I grow fruit and vegetables to donate to local food charities in South West London.
Big fan of big dogs. Also partial to smaller hounds.
