Lead Product Designer
Lead Product Designer
Role: Visual Designer and Art Director
I may be a Product Designer now, but almost a decade ago I worked in advertising and managed to create this notable campaign. This was my first full campaign and I’m still very proud of it, so I keep it in my portfolio for nostalgia.
I wanted to create a simple, fun campaign. Something far removed from the usual over-processed sparkly festive designs. From the concept and design of the cups to the typography/art direction of each piece of POS, I designed everything. I collaborated with illustrator Laura Hopewell to create festive scenes from cardboard. The campaign boosted sales globally by 16%. The Drum listed the cups as one of their favourite Christmas packaging designs.