Lead Product Designer
Lead Product Designer
Role: UI Designer
The challenge with Goodwood was to create an excellent user experience that embodied its values and personality. I created the look, feel, and design for the entire Goodwood site. taking inspiration from the unique grounds. Using innovative rollover states and parallax techniques gave the website a content-rich journey.
I worked side by side with our dev team to create a series of design templates within EPiServer. This enables Goodwood staff to update and configure the site autonomously. The site received a shining review from The Drum.